In 2005 a new term was developed: social commerce. According to
Wikipedia, social commerce uses social media to assist in the online buying and selling of products and services. And with more than 800 million active users, it’s not surprising that a subset of social commerce is Facebook Commerce.
Ticketmaster recently released an application taking advantage of Facebook Commerce. The interface lets you to buy tickets through Ticketmaster without leaving Facebook. In addition, the app makes suggestions as to what concerts you may like, based on your
Spotify listening history. You can also tell your friends which events you want to go to, when you’ve bought tickets, and where you're sitting.
While it seems like more than ever big brother is watching every key stroke we make, the real goal of the program is to promote concerts. Officials say that 40 to 50 percent of tickets at shows go unsold because people didn’t know about them. By plugging into our Facebook and Spotify habits, Ticketmaster hopes to fill and sell-out more shows. But if the goal is to promote bands, then Spotify, and other groups, should take it one step further.