The Atlanta Symphony locks out its musicians.
The Indianapolis Symphony cancels its first two weeks of
performances.
The Minnesota Orchestra and the Saint Paul Chamber Orchestra
have both proposed pay cuts for musicians.
Strings Festival Orchestra |
It’s startling that all of these well-known orchestras are
running into financial trouble all at the same time. At first glance, it may
appear that the problem is due to the recent recession. But the CEO of the
Atlanta Symphony Orchestra admits to having financial deficits for nearly a
decade. The Philadelphia Orchestra declared bankruptcy last year, which
requires more than just a few years of financial troubles. Although the fall of
2012 is surging with failing orchestra headlines, it’s not really the current
economy that’s the problem. It’s 10 years earlier.
Ten years ago, at the height of the dotcom boom, orchestras were
slow to latch on to new technology. While for-profit businesses moved to take advantage of social media outlets and develop user-friendly
websites, many arts organizations were reluctant to enter the online
world, claiming that it would be too confusing for their patrons and that
orchestra goers weren’t interested in arts organizations online.
Yet 10 years later, we see the effects of this poor planning
manifesting itself in huge budget deficits. All those people who couldn’t get
information on a website or buy tickets online took their business elsewhere, which certainly
contributed to the problem orchestras face now.
Of course the easiest way to alleviate budget problems is to
cut the biggest line item. In this case, that is musician salaries. Musicians
have protested the pay cuts and gone on lengthy strikes, claiming that lower wages would devalue the arts. However, if changes to the structure cannot be made,
musicians will have more to worry about than a pay cut.
If orchestras cannot solve their financial troubles,
musicians may be in jeopardy of losing their entire career. Looking at the long
term situation, musicians should be working with orchestra management instead
of against it to resolve the budget crisis. Musicians and arts administration
staff have the same vested interest in presenting quality arts performances and
therefore should work together to keep arts and culture a viable economic
factor.
EmcArts, an arts and culture strengthening organization, has
found examples of orchestras changing their structure and showing positive
results.
The Louisiana Philharmonic Orchestra has involved orchestra
members in the planning cycle. Including perspectives from both musicians and
staff creates a plan that works for both groups. Additionally, when musicians
want to take on more orchestra management duties, there is potential to
eliminate positions. Hiring one person to do two jobs rather than two people to
do two jobs can cut down the budget without decreasing salaries.
The Chicago Symphony Orchestra is becoming involved in the
local community. Yo Yo Ma is reaching out to youth in underserved areas through
the Citizen Musician program. If orchestras are seen as a vital part of the
community, and not just existing for tourists and the upper-class, the
community will again start to value the arts.
While most orchestras now have a website and other online capabilities, they are still significantly behind other businesses. However, The Met not only embraced technology, but took it to the
next level. You can now subscribe to a digital broadcast of a concert, either
live or after the concert occurs. The Met can now reach an audience that is broader
than the population of New York City.
The death of the classical orchestra may not be as near as
people think. If orchestras adopt a business mindset and implement innovative
ideas and creative solutions, arts and culture will rebound, giving citizens a
higher quality of living.
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